Brief: Create a tap studio/shop that promotes tap dancing to a new generation of young dancers. Bring Tap dancing into the 21st Century.
Response: To brand Tempo Tap Studio and Shop, I used the soundwaves created by the different tap steps. I created posters, packaging, labelling, a clothing line, tap cards, loyalty cards and the exterior of the shop and Studio. I used the contrast of the black and white photography and the soundwaves lines to bring the traditional side of tap dancing into the the 21st century.