Brief: Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Facebook, Instagram or Sony Music and remind digital customers of the power of paper.
Response: I created an online competition, called Paper Picture. Customers will need to visit and follow the Paper Picture Instagram account where pictures will be posted every 6 months. The customers who wish to take part in the competition will then have to recreate the image on the Instagram account out of arjowiggins paper by the date speci ed. Once the customer has nished recreating the image they will need to post it on to their Instagram account using the #PaperPicture and woud be entered into a competition to win a years supply of Arjowiggins paper.