Dress Without Stress

I was commissioned to design a logo for Dress Without Stress, a business providing style coaching services such as personal shopping, wardrobe reshaping and style consultations. The logo needed to be professional, yet personable and appeal to both men and women. Using a label icon rather than an icon of a dress, trousers or skirt meant it kept the logo unisex. By using a hand written font in part of the logo it made it more personable and less corporate.